Statistics · Sourced · Free to cite
Roundups quote roundups. These pages quote the publisher. Every number carries its year and its origin, and each page adds at least one figure computed here that you will not find elsewhere.
52 pages live. More ship through autumn 2026; each one is re-checked quarterly.
CTR by position, CPC and conversion benchmarks, zero-click and AI Overview data, where the money goes. 56 numbers, 22 primary sources, four computed here.
Response rates, postage and send costs, cost per response, acquisition cost and engagement data for both channels. 49 numbers, 19 primary sources, four computed here.
Payback periods, retainer costs, ROI benchmarks by industry and what organic traffic is worth at 2026 ad prices. 57 numbers, 26 sources, four computed here.
The US ad spend split by year, what TV, radio, print and out-of-home are actually doing, who consumers trust, and what a thousand people cost on each channel. 60 numbers, 28 primary sources, four computed here.
What content costs, what it returns, how long it takes to pay back, and why a third of marketers still can't measure it. 42 numbers, 19 primary sources, four computed here.
Adoption, budget share, ROI, deal size and alignment, with every vendor survey labelled and the famous numbers traced back to where they came from. 44 numbers, 16 sources, four computed here.
Cost per lead, break-even months, brand vs non-brand, budget split, invalid clicks and AI Overview damage. 42 numbers, 23 primary sources, five computed here.
Model adoption, the confidence gap, B2B journey length and touch counts, the dark funnel, cookie signal loss, and the return of MMM. 40 numbers, 20 primary sources, four computed here.
AI Overview click loss, which sources LLMs cite, how citation overlaps with ranking, referral share and what the original GEO paper measured. 43 numbers, 28 primary sources, four computed here.
Where a marketer's week goes, what AI actually gives back, budget and labour per head, and what the workload is doing to people. 47 numbers, 18 primary sources, four computed here.
Query volume, referral traffic, market share, how people prompt, and how little ChatGPT's citations overlap Google's rankings. 49 numbers, 17 primary sources, four computed here.
Share of branded queries, the CTR and CPC gap, what brand ads really cost once incrementality is applied, and how AI search treats brand names. 44 numbers, 18 primary sources, four computed here.
The 60/40 rule, what marketers really spend, long versus short term effects, B2B 95:5 and the silo problem. 42 numbers, 19 sources, four computed here.
Adoption rates, the actionability gap, how MMM compares with attribution and incrementality, accuracy limits, and the Meridian vs Robyn race. 39 numbers, 18 primary sources, four computed here.
How long B2B buyers research before a vendor hears about them, how many touchpoints go untracked, and how far self-reported attribution diverges from software. 47 numbers, 15 primary sources, four computed here.
Cost per lead, conversion and close rates, cold call and cold email response data, budget shifts and buyer preference. 42 numbers, 18 primary sources, four computed here.
Search demand distribution, zero-volume keywords, query length trends, conversion by word count, and how AI search treats long queries. 42 numbers, 21 primary sources, four computed here.
Decay curves, refresh uplift, the age of ranking pages, link rot and zero-traffic content. 41 numbers, 20 primary sources, four computed here.
Average and median tenure by year, CMO vs CEO and CFO, turnover rates, who gets hired, where CMOs go next. 42 numbers, 22 primary sources, four computed here.
Word count vs rankings, backlinks and shares, blog length trends, reading and watch time, and what AI search cites. 42 numbers, 16 primary sources, four computed here.
Star thresholds, response-time expectations, fake review removals, the FTC penalty and what a star is worth in revenue. 46 numbers, 18 primary sources from 15 organisations, five computed here.
Industry size by definition, growth by segment, jobs and pay, buyer budgets, AI adoption and survey fraud. 42 numbers, 15 sources, four computed here.
Who uses AI video, how much gets published, what a finished minute costs, and whether anyone can tell. 40 numbers, 17 primary sources, four computed here.
Response curves, audit results, the five minute rule, what buyers do with the vendor who answers first. 43 numbers, 16 primary sources, four computed here.
Who is piloting, who has something in production, and what anyone has measured. 42 numbers, 18 sources, four computed here.
How many channels shoppers really use, how much retail still happens in a store, what multichannel and omnichannel mean, and why the spending gap is mostly selection bias. 38 numbers, 17 primary sources, four computed here.
Adoption, what agents are used for, the human SDR baseline, buyer resistance, and the evidence gap nobody admits to. 42 numbers, 16 primary sources, four computed here.
Spend and adoption, published performance lift, AI creative against human creative, consumer trust, and what AI is doing to measurement. 42 numbers, 21 sources, four computed here.
LinkedIn engagement benchmarks, format and cadence data, how B2B social differs from B2C, and what the pipeline evidence shows. 43 numbers, 19 primary sources, four computed here.
Automation versus manual campaigns, the 84-point spread in AI adoption surveys, production speed, AI budget share and where automation still fails. 42 numbers, 16 primary sources, four computed here.
Adoption, failure and abandonment rates, reliability benchmarks, list prices and audited vendor revenue. 38 numbers, 15 organisations, four computed here.
Budget share of revenue, buying cycle length, cost per lead, channel mix and email benchmarks, with same-source comparisons flagged. 42 numbers, 15 primary sources, four computed here.
Cost per click and per lead on both platforms, revenue and reach from the filings, conversion benchmarks, and why the two are not comparable on one metric. 42 numbers, 18 primary sources, four computed here.
Engagement rates with their denominators stated, what the $36 email ROI figure really measures, and how many followers one subscriber is worth. 41 numbers, 16 primary sources, four computed here.
Stated format preference against measured behaviour, comprehension, where each format gets cited, production cost and shelf life. 41 numbers, 18 primary sources, four computed here.
Sales and marketing spend from 11 public filings, growth by go-to-market motion, buyer preferences and demo vs free trial data. 43 numbers, 20 primary sources, four computed here.
The Chrome cookie timeline with dates, browser blocking share, ATT opt-in rates, first-party data adoption and ROI, consumer trust and GDPR fines. 48 numbers, 27 primary sources, four computed here.
Links earned by data content, what journalists ask PR for, what the GEO paper measured and who still publishes research. 43 numbers, 15 organisations, four computed here.
Market share by device and region, search revenue from SEC filings, the US v. Google court record and who runs on Bing's index. 42 numbers, 24 primary sources, four computed here.
How much new writing is AI-generated, how it ranks in Google and gets cited by ChatGPT, how often detectors get it wrong and how readers react. 42 numbers, 25 primary sources, four computed here.
MQL to SQL conversion rates by industry, channel and company size, stage timing, the sales handoff and why Forrester moved past the MQL. 46 numbers, 21 sources, four computed here.
Form conversion, buyer willingness, anonymous research, lead quality and the few real ungating tests. 45 numbers from 15 publishers, four computed here.
B2B cost per click, cost per lead, return on ad spend, pipeline and platform revenue for LinkedIn and Google, with every sample named. 43 numbers, 21 sources, four computed here.
Confirmed updates per year, rollout length, volatility trackers and winner-loser data, with four numbers computed from Google's own status dashboard. 53 numbers, 15 organisations.
Users, query volume, revenue, citation habits, referral traffic and the publisher lawsuits, head to head. 44 numbers, 23 primary sources, four computed here.
Freemium and free trial conversion benchmarks, opt-in vs opt-out trials, trial length and paid ratios from five public filings. 42 numbers, 17 primary sources, four computed here.
In-house agency adoption, hybrid models, what moves in-house first, loaded salary against agency retainers, and the 2026 shift in agency jobs. 43 numbers, 15 organisations, four computed here.
Nielsen viewing share, ad-supported time, CTV and linear ad spend from three forecasters, streaming ad tiers and cord cutting. 42 numbers, 15 organisations, four computed here.
Peer trust, where communities live, B2B buying influence, community team budgets, ROI proof and the retention question. 44 numbers, 17 primary sources, three computed here.
Audience size, open and click rates, search traffic to blog posts, production time, paid subscriptions and B2B usage of newsletters and blogs. 42 numbers, 18 primary sources, four computed here.
Links per page, anchor text quality, orphan and broken pages, and what controlled tests say about rankings. 44 numbers from 15 organisations, four computed here.
Field counts, splitting forms into steps, which fields make people quit, checkout vs lead forms, mobile gaps and the fixes with real evidence. 40 numbers, 25 primary sources, three computed here.